For those who don’t participate in the community, makeup carries a heavy stigma that women need it to make themselves look and feel beautiful and that it is bizarre or uncomfortable if a man chooses to wear it. Some women who choose not to wear it can be heard saying such phrases like, “I don’t need makeup to be beautiful”. A similar phrase can be heard by men or women who date women that don’t wear makeup: “She doesn’t need makeup to be beautiful”. This is a dangerous and insulting ideology to hold, however. This is because many men and women who choose to wear makeup do so simply because they want to.